Campanha de concientização ecológica extremamente bem feita e impactante, criada pela agência Mother. Assista e reflita:
Ficha técnica:
Project name: Polar Bear
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world.
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Agency Producer: Mother
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
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